HOW TO CREATE THE BEST LINKEDIN PROFILE

This is a big problem. Your LinkedIn profile is your online resume 24 hours a day 7 days a week. It appears at the top of the search engines and anyone can see it. Fair or not – after someone meets you in a professional setting (or casual event) they will Google you. If they are not reassured by your online presentation they may not further the relationship.

1. Update your current responsibilities

Have you just switched jobs and been so busy getting adjusted that you forgot to update your profile? Or, maybe you took on a few new tasks that your contacts should know about. Either way, make sure your current position is up-to-date with your title, location, and responsibilities. After all, that’s one of the first things people look at on your profile. 

2. Ask for a recommendation

If you’re interviewing, you’re bound to get to that point in the process where you’ve made it past a couple rounds: Would you mind sending over some references? LinkedIn’s recommendations are the perfect shortcut for this because you’ll already know who thinks you’re talented, and which of your skills they value the most. Better yet? People who are scrolling through your profile will see that you’re an awesome worker who people want to endorse publicly. So, take a few minutes and ask a previous supervisor, a co-worker, or your current employer to spend a few minutes writing you one.

3. Have a great photo

Profiles with photos generate more search matches and views, and better photos lead to better outcomes. Present yourself as you would for your best client, board of directors and/or CEO. Soft lighting, neutral backgrounds and keen attention to hair, jewelry and wardrobe are often the best choices. Avoid shiny foreheads, and choose clothing and background colors that match your personality and target roles. Above all, make viewers want to meet you (virtually or otherwise).

3. Design your LinkedIn past

• Ensure it makes sense – are the experiences you are listing relevant to where you want to be?
• Keep it succinct – you have only a few seconds and don't drone on with corporate speak.
• View it as a whole – does it make sense? Does it look like you are moving or staying still or worse falling behind
• Cut out experience that has no bearing on where you want to go.